Year
2023
Client
AMEX
Category
film campaign
Product Duration
1 WEEK
The concept was to place card members alongside the talent—wandering vineyards, tasting wines, and witnessing the craft firsthand—so the winemaking process felt intimate, experiential, and something they could genuinely connect with at home for American Express Centurion Card members.
For the American Express Centurion Card wine concept, we took talent on location and executed a cinematic production typically requiring a ten-person crew—delivering the same scale, detail, and polish with a far leaner team without missing a beat.
During development, working closely with American Express and the agency, we approached each shoot day strategically—designing schedules and scenarios to maximize content capture and create flexible storytelling options across the campaign.
Post-production is where ideas, brand, and vision converge—shaping content for each platform in a way that engages viewers while capturing the true essence of what our clients are expressing and how they want to connect with their audience.
