Year
2024
Client
AMEX
Category
FILM CAMPAIGN
Product Duration
1 WEEK
We produced a concept-driven lifestyle film for American Express Centurion Card members that immersed viewers in the Champagne region of France, blending cinematic detail, local history, and authentic moments to evoke the taste, craft, and cultural weight behind each bottle. Through texture-rich visuals and a measured, sensory pace, the piece translated place into experience—connecting Centurion customers to the heritage they were purchasing, not just the product itself.
FXF Media operates as a small, agile team built to execute at the level of large-scale productions, combining efficiency with a cinematic standard typically reserved for much bigger crews. Our approach prioritizes intentional storytelling, precision craft, and flexible execution—allowing us to move quickly while still delivering elevated, film-level content that feels considered, immersive, and premium.
Agile production maximizes both location and talent by creating space for real moments to emerge—allowing environments, performances, and human nuance to align naturally and deliver a campaign that feels genuinely lived-in rather than staged.
Post-production is where storytelling is refined into a strategic system, shaping each narrative beat to live seamlessly across multiple platforms and social channels without losing its cinematic integrity. By designing edits, pacing, and formats with distribution in mind, we maximize efficiency while ensuring the content delivers real value wherever it appears—adapting naturally to multiple spaces rather than being force-fit into them.
