Year
2025
Client
CAN-AM
Category
AMBASSADOR CAMPAIGN
Product Duration
1 YEAR
For a year-long campaign with Ellis Spiezia as ambassador for the Can-Am Pulse, we structured production as an evolving narrative—combining staged shoot days, live event capture, and in-the-moment social clips to document real progression rather than isolated moments. The approach allowed authenticity to compound over time, building a credible, lived-in story of Ellis’s relationship with the bike and the brand that felt earned, not manufactured.
We positioned the world’s first electric racing driver as a natural extension of the Can-Am Pulse—bridging race-proven electric performance with real-world riding through an authentic, story-led ambassadorship. A heavy, always-on social strategy followed the driver from track to street, organically connecting race-to-road technology development with lifestyle, innovation, and everyday electric mobility.
Concept development meant honing in on what would genuinely resonate—stripping away excess to focus on the moments, tone, and storytelling approach required to present the most authentic expression of the media.
In post-production, we architect content specifically for LinkedIn, Facebook, TikTok, Instagram, and YouTube—shaping each cut, format, and cadence to the strengths of the platform—so the work functions as one cohesive ecosystem, casting the widest possible net for attention while staying strategically aligned.
