Year
2021
Client
BESPOKE APP
Category
film and web campaign
Product Duration
2 MONTHS
For Bespoke App, the campaign focused on storytelling as the bridge between technology and humanity—giving the product purpose, emotion, and soul rather than presenting it as just another tool. Through production, we grounded the app in real creative moments, showing how human intent, process, and expression are what truly bring the technology to life.
The strategy was to differentiate by leading with human creative spirit—using storytelling and emotion to bring soul to the media campaign rather than competing on technology alone.
We took creative leadership on the vision, shaping the brand and media around a distinct feeling—one that invited curiosity and made audiences want to explore the technology inside the app rather than be sold on it.
Post-production was focused on ensuring the brand carried through cohesively—aligning the tone, pacing, and visual language across both the media and the in-app experience so the story felt unified at every touchpoint.
